It began as a plan for a very normal 16th birthday party. Merthe Weusthuis wanted a quiet celebration with a small group of friends in her family home in the small Dutch town of Haren. Like many teenagers, she decided to send out invitations via a social network site. But Merthe made one big mistake: she used open-access settings on Facebook, so it wasn’t just her friends who could see details of the event, lots of strangers could too.
The number of invitation acceptances quickly snowballed into an avalanche. Not marking the event as ‘private’ meant the electronic invitation was eventually seen by 240,000 people, of whom 30,000 confirmed online that they planned to attend. To make matters worse, an unauthorized campaign was launched to promote the party by means of a dedicated website and Twitter account, which received hundreds of thousands of hits. The party become known as ‘Project X Haren’ after the 2012 American film Project X in which three high school students throw a birthday party that spins out of control.
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